Final logo design and Juicebox brand ambassadors. The characters were used throughout the on-air channel design and in various print and digital forms such as the Juicebox website,  flyers, t-shirts, balloons and other marketing materials.
 The character “Angle” was chosen to be made into a life-sized costume and took part in the Toronto Santa Claus Parade to promote the channel.
 Illustrative elements for on-air animation development.
 Logo refinement and selected brand colours. The “Music For Kids” tag line needed to be incorporated into the logo design which was thoughtfully designed in a way that would enhance the logo rather than exist as a simple line of type tacked on.
 Initial logo concepts and brand illustrations showing  a range of kid-friendly quirky images.
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